Libérate

Latinos often embrace superstition, especially at the start of the year where they’re eager to uncover what the future holds. With T-Mobile, they can look forward to a brighter future by breaking free from the limitations of their old wireless carrier.

We kicked off the campaign with TV spots, followed by social media extensions including stories, carousels and reels.

This multi-platform approach ensured consistent messaging for T-Mobile while maximizing the audience reach and interactions across digital touchpoints.